In the world of online marketing, Search Engine Optimization is key in driving online revenues. SEO is the process of increasing and improving the visibility of one’s website in search engine search results; and in essence the more frequent and visible a website appears in a search result list, the more traffic it will receive. Seems simple enough, right? Actually SEO management requires a very specialized set of skills, and often times warrants an actual SEO marketing consultant to be done correctly. However, there are still a few things you can do on your own to optimize your company’s online marketing endeavors. Here are a few tips for proper SEO management:

• Proper keyword research is the first step to search engine optimization. The best keywords are often based on various aspects such as; product names, services, brands, or general terms.
• A simple and user friendly website layout is your next best tool. A distraction free user- friendly menu will ensure that visitors will stay and navigate your website, as opposed to immediately hitting the back button.
• Gain visibility online by making use of article submission sites, and making friends with various blog users and websites. Utilizing these sites and relationships is a great way to link to your website and increase relevance.

Remember, when it comes to effective SEO management, appropriate strategy and effort is a must. You want to ensure that people are not only visiting your site, but also staying there. The first step in generating new visitors is promotion to ensure your website is being noticed. Your website should then have the ability to convert new visitors to actual customers. Finally, you must analyze the reports, and apply what you have learned to essentially retain the business.

Do you have any further tips for effective SEO management?

Corporate attempts at twitter range from pathetic to brilliant at best. However, the true question is what encourages this divide?

In most recent news @BPGlobalPR has taken company tweeting to a new arena. This twitter page, a parody of BP Oil’s attempt to clean up its image, has generated some buzz with controversial tweets and topics. However, the man behind the mayhem has also made quite a few good points. People don’t want to follow a company to receive advertisements; the general follower wants to be amused.

Companies should take note of this mock PR attempt and what it’s done well, which is to generate interest amongst the public. This in turn generates interest about one’s company, in a not so boring advertising sort of way. If companies take the time to follow the consumer’s interests, consumers may find more interest in following the companies.

DCAA requires that a contractors’ timekeeping process, collectively including policies, manual procedures and tools be compliant. To be compliant, the software must allow:

• Employees to charge time to authorized, open projects
• Employee to access time through a secure password
• Employee to records viewable and auditable comments for any timesheet change
• Supervisors to approve the entire timesheet
• All time must be reported (total time accounting)
• Administrators monitor delinquent timesheets

While the DCAA does not endorse any one software for this daunting task, it is up to the contractor to ensure that the system they use meet the minimum stated features.

All in all, timekeeping is important because the information generated from them is used for payroll, billing, project planning, cost accounting and pricing purposes. Efficient timekeeping can maximize revenue by minimizing disallowed or disputed charges, and accurate data can save companies a fortune in misreported cost information.