Rational:  of or based on reasoning, able to reason, sensible or sane.

Do you think rationally?  Are your decisions based on data and calculated thoughts?

Do you follow your gut?  Do faith and conviction guide your decisions?

Seth Godin, author of 12 books including “All Marketers are Liars” and “Survival is Not Enough,” makes some interesting arguments for irrational decision making here.

What are your thoughts?  Should we follow Seth’s advice and start thinking more irrationally?

Tags: decision making, marketing, Recent Happenings & Ideas

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