Follow Me?
Corporate attempts at twitter range from pathetic to brilliant at best. However, the true question is what encourages this divide?
In most recent news @BPGlobalPR has taken company tweeting to a new arena. This twitter page, a parody of BP Oil’s attempt to clean up its image, has generated some buzz with controversial tweets and topics. However, the man behind the mayhem has also made quite a few good points. People don’t want to follow a company to receive advertisements; the general follower wants to be amused.
Companies should take note of this mock PR attempt and what it’s done well, which is to generate interest amongst the public. This in turn generates interest about one’s company, in a not so boring advertising sort of way. If companies take the time to follow the consumer’s interests, consumers may find more interest in following the companies.
